What to do if your Company Hasn’t Stood Against the Immigration Ban?

We’re living in turbulent times in which the very basis of established politics are going pretty much out the window. For those in tech, regardless of which political allegiance you hold, the conversation around President Trump’s Immigration Ban has been booming. Many companies have united in protest, while some, have remained publicly silent. …Policies like…

8 Ways to Develop a Proven Diversity Pipeline into a “Color-blind”​ Company

Pouring money into diverse events and programing is not the same as championing diversity in the workplace. There’s a distinct difference between diversity for PR, and diversity in employees (particularly company stakeholders) that seems to escape the brand names of Silicon Valley. Many..haven’t proposed a solution on how these companies, and others, can strategically utilize…

3 Ways to Discover Your Niche Market

Finding your the biggest pain point for your customer is what makes a business. With great knowledge of your customer’s problem, a company can iteratively develop an effective, efficient solution that immediately returns profit and long-term consumer loyalty. Finding your customer’s high pain point(s) isn’t as self-explanatory as it sounds.. The problem is this: Finding…

Awesome, Cheap Tools to Automate Your Marketing

Social Media marketing and content marketing are key in today’s startup economy. Not only for B2C companies, but B2B as well. Social media and networking sites like Facebook, Twitter, Instagram, and Linkedin have become sales conversion havens – all with the consumer expectation of constant, quality content production. Of course, managing even one account on…

10 Steps to Get Any Interview

Many of us become quickly disenchanted by the difficulties of even securing an interview to work at the companies of our dreams. Plenty of unanswered emails, phone calls, and looked over emails seems to tear down our own perception of how qualified we actually are. Sometimes, we simply don’t attend a University that the company…

Silicon Valley’s Masked Loathing for Diversity

The Valley has been in the middle of a “Diversity Drought” for some time, with dismal diversity employment numbers at Facebook, Twitter, Microsoft, and Google to name a few. Of course, the default HR argument to the accusation of “bad numbers” seems to always be that there is a “lack of available talent“ across the…