We’re going to get straight into it as always.

ENS = Ethereum Naming Service — ENS offers a secure and decentralised way to address resources both on and off the blockchain using simple, human-readable names. It simply takes a public address and makes it human readable. Here’s an example using one of my public ethereum addresses:

0x1Fed84aC758EA12706B913F305f0924253EbFDC5 + ENS = genesisblock.eth

So how do you get a named address? You have to bid for it! Here’s how that works:

  1. Name (at least 7 characters long) becomes available
  2. You search for it
  3. You bid on it and wait 48 hours for bids to be made
  4. You get 48 hours to reveal your bid (or lose your ether you bid)
  5. You determine if you are the top bidder (or second most bidder)
  6. If you have the highest bid, you pay the second most bid (really the bid is “locked” in the name for 2 years, and then given back to you minus tx fees)
  7. Otherwise you lose and need to find another name!

So how do get to bidding???


  1. Download Mist
  2. Open Mist and let it download the whole blockchain (will take a while)
  3. Click the browse icon and copy the following url: https://registrar.ens.domains/
  4. Click on top right corner and “Authorize” your account to be able to bid on ENS
  5. Starting searching for names and bidding!
  6. Here’s more on the specifics of bidding rules

As always, if you need help or have questions — leave a comment below and I will get to it ASAP!

robbygreenfield

Author robbygreenfield

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