Social Media marketing and content marketing are key in today's startup economy. Not only for B2C companies, but B2B as well. Social media and networking sites like Facebook, Twitter, Instagram, and Linkedin have become sales conversion havens - all with the consumer expectation of constant, quality content production.
Of course, managing even one account on each of these platforms for a business gets to be chaotic fairly quickly. In fact, managing content promotion on a platform like Twitter - where the expectation of constancy is higher than on any other social media outlet, can be outright daunting.
I learned the hard way. By failing time and time again to maintain engagement across my ventures. In fact Blacklist commanded a reach of over 1M people on a weekly basis with 10% engagement. But once the manual posting stopped - the engagement fell off.
However, with failure (and persistence) comes knowledge! I found that choosing your content distribution channels wisely trumps having a social media account on every medium. Personally, I think the following two are the best audience builders hands down (with low-management):
Twitter can be a good resource IF you are personally good with using the outlet - otherwise your desperation tweets aren't converting (or fooling) anyone.
But enough chit-chat! Where's all the automation talk at? Well here it is.
I've found that building automation chains across social media networks, originating from your blog is the most efficient, high quality, and constant manner in which to engage your audience with content they actually care about. The latter requires scripts, tools, and creativity. Let's go over where we can find some of these at:
Even I am still learning how to minimize marketing effort and maximize engagement via the use of automated, strategic marketing. I have come to master many tools and have found ways to get these tools to run 24/7 behind the content curation needed on the front-end from time to time.
If you ever want to connect on these skills or even trade strategies, I would love to do so!